MyBaby Group
My first ever side project.
Design was created for new and experienced mum's group where they can get information about events taking place in a local area.
Client provided a very minimal brief to what they were looking for thus we started the process will a thorough discussion to narrow down the path I should take.
Workshop
Brainstorm with the client on what is important for them to see and what elements are desired.
BABY
BIG ROUND EYES
CUTE
+
GROWTH
TREE OF LIFE
STABILITY
+
GROUP
COMMUNITY
CARING
Colours
Client wanted to stick with neutral purple pallet as it was held dear to them and it is also very calming. Bright colours were to be avoided.
Logo
The design came together pretty quickly with minimal iterations for client to agreed to the concept.
A hand in the centre represents a tree bark and bran check which is symbolic for family and community.
Various sized circles surrounding the hand represent the tree foliage. this representative of children and other members of the community that form the group.
Typography
A number of font options and wording layouts were presented to the client, however even the preferred options were lacking. This leg into quite a heavy manual font manipulation that can not be simply recreated by a font style alone.
Composition
Both, vertical and horizontal, layout options were presented to the client and horizontal we settled on the vertical layout to complete the design
Final Design
Colour variations for lighter and darker backgrounds were created to complete the branding. Various print options were considered.
